Atanor’s challenge for San Lorenzo has been to create silver objects in keeping with the spirit of the times. The process incorporates two objectives: to establish an excellent relationship between materials, shapes and functions and to have the “why” emerge just as strongly as the products themselves.
San Lorenzo has created objects for Atanor that at first glance seem to be of a guileless simplicity, but in fact conceal tiny but very important details. Necklace, bracelet and ring alternate the exuberance of the colour of the glass beads with the elegance of the silver beads.
The bracelet is created from a fixed basic module designed to allow a customisable sequence. The user-friendly, easy and safe clasp formed by two identical silver rings allows a module to be linked to one or more modules of different colours, thereby enhancing the individuality of the object.
Atanor’s challenge for San Lorenzo has been to create silver objects in keeping with the spirit of the times. The process incorporates two objectives: to establish an excellent relationship between materials, shapes and functions and to have the “why” emerge just as strongly as the products themselves.
San Lorenzo has created objects for Atanor that at first glance seem to be of a guileless simplicity, but in fact conceal tiny but very important details. Necklace, bracelet and ring alternate the exuberance of the colour of the glass beads with the elegance of the silver beads.
The spiral ring is also formed from the same basic module as the necklace: two end triangles, stamped with the silver fineness marks, hold in place the sequence of beads running along a silver thread that is so flexible it can adapt to any finger.
A more personal and customized approach to the market that brings together product or fashion designers and handcrafting know-how, passed down through the generations, with a history that has been forgotten over time. To create an ethically correct production chain in which everyone involved in the production process earns his fair share.
“I had fun developing these products, in which I worked to restore a culture that was abandoned when industrialization imposed a new mentality: to optimize and contain costs by increasing the volume of production. This new consumer mentality contributed as a consequence to the exclusion of key areas such as the Alpago region, because they were no longer able to satisfy the demands of industry” (Luciano Benetton)
Why a blanket? Because it is a simple object yet as absolutely indispensable as bread. A blanket of this kind, made with this raw material, that has no artificial dyes but relies simply on the natural colours of Alpago wool, is an exciting and direct product. This is a product that can create a contact with anyone.
We started with a simple linear version like this one, in which the weave is evident and you can see all its defects because the wool is neither bleached nor dyed. The two sides of the blanket are different, one is brushed while the other is felted to respect the traditions of old-fashioned blankets. First, the wool is washed and mixed, then a machine is used to spin it to create the original yarn that is woven on a shuttle loom. Finally the blanket is felted through a process of fulling and brushing, which means the fleece is pulled up and then shaved for a more elegant finish.
The short side, where the blanket is cut, is finished with blanket stitch embroidery, an old-fashioned stitch that has been reinterpreted here in a blue that offers a strong chromatic contrast. The other side is defined by the selvage, also blue, which is woven into the blanket.
In keeping with the intent to reinterpret the objects of tradition from a contemporary point of view, we developed the Bourette showl, a distinctly old-fashioned object, which is convenient for both men and women, a product that is “intelligent because instead of raising the thermostat at home, putting on a lightweight shawl such as this one can help keep the budget balanced”.
A light shawl has other qualities as well, such as extending the season because it is not just a winter garment, or more importantly, travelling well, because it occupies so little space.
The Bourette shawl and blanket made of wool and silk buret are very special products because they basically mix a refined and elegant material such as silk with a rougher but warmer material, such as wool. In these products the beauty of the silk’s colour nuances blends perfectly with the heavy texture of the wool.
Finally, this product features elegant finishes such as ebony wood buttons engraved with the Atanor logo that fasten it across the shoulder, and the finishing stitching on the sides with the trademark embroidered in black.
